Visibility & Acquisition

Ads that answer to one number: revenue.

Google, Meta, and the platforms that fit your business, run as one strategy, billed direct to the platform with no markup, and reported on weekly. Not launched and forgotten.

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Traffic is easy. Tracked, profitable traffic is the job.

Anyone can spend your money on ads. The difference between a channel that pays for itself and one that quietly bleeds is tracking, operations, and honest optimization, knowing which campaign produced which booked customer, and cutting what doesn't.

We run paid media across whichever platforms actually reach your buyers, tie every dollar back to the lead it produced, and tell you plainly when something isn't working. Ad spend is billed directly to the platform, we never mark it up.

What's Included

Everything, done for you.

✓Campaign strategy and setup across the platforms that fit your business
✓Up to 3 platforms managed as part of your standard retainer
✓Conversion tracking that ties every lead back to its source
✓Ongoing optimization, not launched once and left alone
✓Audience, creative, and budget testing against real data
✓You keep the ad accounts. No lock-in if you ever leave.
✓Ad spend billed directly to the platform, never marked up
✓Weekly reporting in plain language, not a dashboard nobody reads

Where we run it.

Google Ads

Search and Performance Max, show up the moment someone's already looking for what you do.

Facebook & Instagram (Meta)

The highest-intent channel for most local businesses. Feed, Stories, and Reels working together.

TikTok Ads

Where it fits the audience, strong for visual, consumer-facing services.

LinkedIn Ads

B2B-leaning services and higher-ticket work where the buyer researches first.

Microsoft Ads

Often the cheapest clicks in the account, same intent as Google, less competition.

One System

Ads without operations is a leaky bucket.

Paid traffic works when it runs into a fast site, an answered phone, and a clean booking path. That's why we fix operations first and run every channel, SEO, reviews, automation, as one system. Ads amplify a working funnel; they can't rescue a broken one.

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Scout, Waggle's market intelligence engine

Questions

Straight answers.

Which platforms will you actually use for us?+

Whichever fit your business, most engagements run on up to 3 platforms as part of the standard retainer. We recommend the mix on your strategy call, after we've seen your numbers, not before.

Do you mark up ad spend?+

No. Ad spend is billed directly to the platform, you pay Google, Meta, or whoever directly. Our retainer covers strategy and management, never media markup.

What's the minimum ad budget?+

We recommend at least $2,000/month per platform for meaningful data. Below that it's hard to learn fast enough to optimize anything.

How soon will we see results?+

Ads can produce leads within days of launch, but the first 30 days are largely learning. Real optimization comes from weeks of real data, which is part of why we work in a 4-month engagement, not a one-month test.

The Full System