Eye care marketing for exams and premium procedures.
Routine optometry fills the schedule; LASIK and cataract drive the margin. We build the system that grows both, for one practice per market.
The Problem
Routine volume, premium opportunity.
Exams keep the lights on, but the high-value procedures, LASIK, premium cataract lenses, are where the real growth is, and they're under-marketed.
Premium procedures under-marketed
LASIK and premium cataract are high-margin and high-consideration, yet most practices barely promote them to the patients already in their chairs.
Recall gaps
Patients overdue for an annual exam and never reminded, easy, cheap bookings left on the table.
Competing on a crowded search
'Eye doctor near me' and 'LASIK [city]' are competitive; the map pack and reviews decide who wins.
The Playbook
The eye care growth system.
Keep exam volume steady with recall, grow premium-procedure demand, and rank where patients search.
Premium procedure marketing
Campaigns and internal cross-sell that turn exam patients into LASIK and premium cataract consultations, your highest-margin growth.
Recall automation
Automated annual-exam reminders that fill the routine schedule at almost no cost.
Patient acquisition ads
Targeted Google and Meta campaigns for exams and procedures, tracked to booked appointments.
Local SEO, reviews & website
Rank for optometry, ophthalmology, and procedure searches, with the reviews and site that convert.
Questions
Straight answers.
Can you market both routine and surgical eye care?+
Yes, they need different messaging, and we run both together. The biggest untapped win is usually promoting premium procedures like LASIK and advanced cataract lenses to your existing exam patients.
Is my market still open for eye care?+
We take one eye care practice per market. Tell us your city on a strategy call and we'll confirm.
Check Your Market
See if your market is still open.
We take one business per industry, per market. Tell us your industry and city and we'll confirm availability, no pressure, no pitch.
Check your market
Tell us where you operate. We'll respond within one business day.
Got it. Scout's on your market.
We'll review availability and get back to you within one business day.