What We Guarantee, and What We Don't

Here's what we promise instead. It's in the contract, it's countable, and you can check every line of it yourself.

The four that never change

These hold for every engagement, on every tier:

• Exclusivity. In writing, in the contract: no direct local competitor becomes our client during the engagement.
• Transparency. Real-time dashboard access, a monthly written report, and every dollar of ad spend accounted for.
• Ownership. Every asset we build, website, CRM configuration, ad accounts, creative, remains yours if you leave.
• Response time. A reply within one business day, and same day on the higher tier.

Guaranteed vs reported

We guarantee the inputs. Every one is something we fully control, that you can count, and that connects to a documented mechanism:

• Citation corrections executed as one coordinated batch, verified at day 45
• A set number of review requests issued, and every review responded to within 48 hours
• A set number of new documents referring to or mentioning your business
• One genuinely independent earned placement per quarter
• Pages published, each passing a written quality gate
• Every lead path tested and verified to record exactly once
• Your scorecard by the fifth, with a live call

We report the outcomes. Rankings, map pack position, traffic, leads, cost per qualified lead. Reported honestly, including the bad months, and we bring those to you rather than waiting for you to find them.

If we miss, you get something

Most agencies won't put a remedy in writing. We can, because these are things we control.

And at month six, we'll fire ourselves

This is the clause we're most often asked about.

At month six, if we've delivered the full standard every single month and the numbers haven't moved, we sit down and either re-diagnose the scope or part ways. No penalty, no argument.

Because if we did everything we said and it didn't work, the diagnosis was wrong. That's on us, and continuing to bill you for it would be indefensible.

It costs us almost nothing, because we're usually right. And it removes the thing you're actually afraid of: another year of paying for nothing.

One thing to expect

Your traffic may go down while your leads go up.

Google's own research counts a search where nobody clicks as a success. The answer was on the results page. And measured data shows click-through roughly halving when an AI summary appears.

We tell you this in month one rather than month six, because it's the single most common reason good campaigns get killed. Sessions are not the scoreboard. Qualified leads are.

What we will never guarantee

Specific lead counts. Specific ranking positions. ROI numbers. Revenue by a date.

Those depend on variables outside our control: your capacity to take the work, your close rate, your market. We commit to inputs and process, and we report on outputs honestly. Anyone who guarantees the rest is guessing, or selling you terms nobody searches for.